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Triple Play Market Reports |
| Rescuing
3G With Mobile TV: Business Models and Monetizing 3G |
| Pyramid Research |
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Pricing: |
US$2,490 Single user license, PDF |
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TV has been described as the “75-year-old
killer application.” In a context where Mobile network
operators (MNOs) are looking for the few applications which
will finally accelerate 3G adoption, it is understandable that
Mobile TV would draw so much attention. Still, the question
remains: Could Mobile TV be the application that finally lifts
3G? The answer is hardly certain.
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Transforming Telcos with IPTV: Business Models, Content Challenge, and
Pay TV |
| Competition |
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Pricing: |
US$2,490 Single user license, PDF |
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| Pyramid Research |
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In their quest to pull themselves from the
throes of a decaying voice business, telcos have one major
hope: IPTV (Internet Protocol Television). The technology
promises to transform television, and in the process
re-energize telcos by reducing customer churn and introducing
new revenue streams. Yet, IPTV is as uncertain as it is
tantalizing, and making it work will be as complex as the
end-user experience it promises will be easy.
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| MVNOs and
MVNEs: Analyzing the Viability of Virtual Mobile Players |
| Pyramid Research |
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Pricing: |
US$2,490 Single user license, PDF |
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The mobile virtual network operator (MVNO) model has gained
popularity over the past 2–3 years; more ventures have
followed in Virgin’s path (the model’s pioneer), with the MVNO
model going through a number of iterations. As the MVNO market
continues to expand, a new category of players, MVNEs (Mobile
Virtual Network Enablers), has emerged, riding on the
coattails of strong MVNO growth.
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