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As an integral part of its Synchronized Billing Infrastructure (SBI),
Inovaware offers Customer Relationship Management capabilities through
PRISM. PRISM is a cost-effective, scalable CRM solution specifically
tailored to need the needs of companies needing VOIP, broadband,
broadband wireless, IPTV, content provider, data center, ASP, ISP and
web hosting billing solutions.
The PRISM software solution allows you to capitalize on your
customer intelligence in order to offer proactive customer relation
management and deliver focused and efficient marketing campaigns. More
targeted and effective marketing campaigns mean that revenue
increases, customer retention rate goes up, and overall lifetime value
of the customer is significantly enhanced. Such targeted marketing can
substantially reduce the costs of customer acquisition, and enables
you to generate more revenue out of current customers. And because the
success of any marketing campaign should be measurable, PRISM
customer relationship management solution allows you to accurately
determine conversion-rates and create personalized marketing reports.
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Up-selling established customers and converting new ones to loyal
repeat buyers is critical to drive fast revenue growth. Our PRISM
CRM Software allows you to extend your business into the 24/7
Internet environment so you are no longer limited to traditional
business hours. New services and products can be marketed around the
clock, creating non-stop revenue streams. Your customers can take
advantage of special offerings and promotions at any time of day or
night, without having to speak to a service representative.
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Establishing strong customer relationships and providing excellent
service can be a significant distinguishing factor. You can use
PRISM as an ultimate customer relationship management tool
solution to plan and execute detailed acquisition, retention,
cross-sell, up-sell, and other campaigns. A sharpened marketing focus
is what you need to win the attention of customers and encourage them
to take action. Because you are able to act on customer needs before
they are articulated, you can develop longer lasting and more
profitable customer relationships.
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