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Pyramid Research Market Report
Table of Contents

WLAN-Cellular Convergence: The Carrier Business Case for WLAN, UMA and VoWLAN
Pricing: US$2,490 Single user license, PDF



Table of Contents

Executive Summary

Section 1: Charting the WLAN Boom, from Portable Broadband to Voice and Mobility

1.1 WLAN Boom:Why Telcos Canít Ignore WLAN

1.2 The Next Step for WLAN: Enabling Voice and Mobility

1.2.1 Is VoWLAN Ready?
1.2.2 New Wi-Fi Standards: Enabling Voice and Multimedia
1.2.3 Wi-Fi Security: At Last in Place, But Still Doubted by Many
1.2.4 Unlicensed Mobile Access

Section 2: Do Mobile Carriers Need WLAN?

2.1 What Carriers Want

2.2 What WLAN Offers: From Broadband Portability to Fixed-Mobile Convergence

2.3 Nomadic WLAN: Looks Good on Paper, Generally Falls Short

2.3.1 Positioning: High Speed at a Fraction of Mobile Cost
2.3.2 Pricing: Predominantly Prepaid
2.3.3 A Vulnerable Business Model
2.3.4 New Models for Nomadic WLAN: From Wi-Fi to WIMESH

2.4 Bundled WLAN-Cellular: A Necessary Marriage of Technology and Convenience

2.4.1 Positioning: From Prepaid Wi-Fi to Bundles
2.4.2 Extending the Hotspot Network: The Roaming Challenge
2.4.3 Convenience of Bundled Pricing:Many Networks ó One Bill
2.4.4 WLAN Bundles: Uptake and Revenue Potential
2.4.5 The Next Step in Bundling: Toward Ubiquitous Networks
2.4.6 Technology Alternatives: WLAN vs.Mobile 3G Networks
2.4.7 The Business Case for Bundled WLAN: From Add-on to Integration

2.5 Transformational WLAN:Delivering the Unavoidable VoWLAN

2.5.1 FMC Value Proposition: Clear for Mobile Data, Not So Much for Mobile Voice
2.5.2 VoWLAN: More Threat than an Opportunity for Mobile Carriers, But Is It Avoidable?
2.5.3 Impact of WLAN as Part of a UMA Consumer Solution
2.5.4 UMA Business Models
2.5.5 Alternative Solutions:Versions of UMA
2.5.6 A New Type of MVNO: Wi-Fi for Youth
2.5.7 Enterprise VoWLAN: Predominantly Niche Use in the Short Term

2.6 Carrier Strategy: Choosing the Right Path

Section 3: Impact of Cellular-WLAN Convergence

3.1 Impact of Cellular-WLAN Convergence:Market Perspective

3.1.1 WLAN Mobile Data Adoption and Revenue Implications: Small Contribution
3.1.2 UMA Revenue Potential and Churn Implications
3.1.3 WLAN and VoWLAN Implications for Mobile Traffic

3.2 Cellular-WLAN Convergence: Competitive Perspective

3.3 Integration of WLAN Technology by Tier 1 Vendors

Section 4: Regional Analysis

4.1 WLAN in North America

4.1.1 Cingular Wireless
4.1.2 T-Mobile
4.1.3 Verizon Wireless
4.1.4 Helio
4.1.5 Boingo
4.1.6 Wayport

4.2 Regional Analysis: WLAN in Asia Pacific

4.2.1 Telstra Australia: The Fastest-growing Wi-Fi Provider in 2005
4.2.2 China: Low Broadband and Wi-Fi Device Numbers Inhibi Growth
4.2.3 India:WLAN for Rural Broadband
4.2.4 Japan: MVNOs and 3G Entrants to Drive Future Wi-Fi Rollouts
4.2.5 KT:WLAN Lull after Initial Strong Growth
4.2.6 Taiwan: Using Wi-Fi to Achieve a Ubiquitously Wired Society

4.3 Wi-Fi and Cellular in Europe

4.3.1 Orange:WLAN for Ubiquitous Wireless
4.3.2 T-Mobile: WLAN in the Center of Seamless Data Services
4.3.3 KPN HotSpot: Flat Data Access, but No Wi-Fi Bundling Ye
4.3.4 Vodafone: Wi-Fi Skeptic?
4.3.5 The Cloud: New Business Models for WISPs
4.3.6 TeliaSonera HomeRun:WLAN for Convergent Fixed- Mobile Services

4.4 WiFi and Cellular in Latin America

4.4.1 Brazil:Major LA Market for Enterprise Mobility
4.4.2 Mexico:WiFi as Broadband VAS Differentiator
4.4.3 Chile: No Mobile Carrier Presence So Far
4.4.4 Argentina: 2006 to Become a Year of WLAN-Cellular Bundling

List of Exhibits

Exhibit 1: Major Carrier WLAN Launches
Exhibit 2: Wi-Fi-Enabled Device Sales, 2005-2010
Exhibit 3: Global Hotspots, by Region, 2005E and 2009F
Exhibit 4: Selected Wi-Fi and UMA Handsets
Exhibit 5: Global Broadband Penetration, by Region, 2001-2010
Exhibit 6: Broadband and WLAN Penetration Is Correlate
Exhibit 7: Voice ARPU by Region: Price Decline Continues
Exhibit 8: Mobile Churn Remains High
Exhibit 9: Pending Plans for Selected MVNO and UMA Launches
Exhibit 10: UMA Network Architecture
Exhibit 11: Global Fixed-Revenue Growth, 2001-2010
Exhibit 12: Global Mobile Data Revenue Growth, 2001-2010
Exhibit 13: WLAN and Changing Carrier Strategic Objectives
Exhibit 14: WLAN Suite of Services
Exhibit 15: WLAN vs. Cellular: Technology Comparison
Exhibit 16: Nomadic WLAN Hotspot Carrier Business Case
Exhibit 17: Prepaid WLAN Access Prices
Exhibit 18: Nomadic WLAN Roadmap and Universe of Service Providers
Exhibit 19: Wi-Fi Roaming: Payment Structure
Exhibit 20: The Largest WLAN Providers and Roaming Partners
Exhibit 21: Selected Examples of Subscription and Bundled WLAN Plans
Exhibit 22: KT:WLAN Subscribers in South Korea
Exhibit 23: Many Services ó One Network
Exhibit 24: Orange France Mobile Broadband Launch
Exhibit 25: WLAN vs. 3G Technologies
Exhibit 26: A Case for Converged and Mobile Carriers: Subscriber Gains
Exhibit 27: UMA Revenue Calculations for a Converged Provider and a Mobile Operator
Exhibit 28: O2 Genion and Surf@home solution
Exhibit 29: UMA vs Home Zone Solutions
Exhibit 30: Enterprise Data Revenue: Private Circuit and Mobile Remote Access
Exhibit 31: Smartphone and PDA Forecast, 2004-2010
Exhibit 32: VoWLAN vs. DECT for Enterprise Customers
Exhibit 33: Carrier WLAN Strategies
Exhibit 34: Paid WLAN Subscriber Forecast, 2004-2010
Exhibit 35: Fixed WiMAX (802.16d) Adoption Forecast, 2005-2010
Exhibit 36: UMA: Global Household Subscribers, by region, 2005-2010
Exhibit 37: UMA: Global Consumer Revenue by region, 2005-2010, US$bn
Exhibit 38: Mobile VoWLAN: Churn Implications (US$)
Exhibit 39: MVNO Subscriber Share, NA and Europe
Exhibit 40: Vendors and Their Strategic Approach to WLAN and WiMAX
Exhibit 41: Number of Paid Wi-Fi Hotspots,North America
Exhibit 42: North American Top Paid Hotspot Providers 2005
Exhibit 43: Cingular Data Plans
Exhibit 44: Wi-Fi Bundling Strategy
Exhibit 45: Wayport Service Pricing
Exhibit 46: Developed Asia Pacific Markets: Broadband and Mobile Data Penetration in 2005
Exhibit 47: Selected Asia Pacific Wi-Fi Prices
Exhibit 48: Telstra Wi-Fi Pricing
Exhibit 49: WLAN services in China
Exhibit 50: Major Pan-European Wi-Fi Hotspot Provider Market Share
Exhibit 51: France and UK: Orange Holds a Significant Share of Mobile Workers
Exhibit 52: T-Mobile European Hotspots
Exhibit 53: T-Mobile Bundled Wi-Fi Pricing
Exhibit 54: KPN Hotspot Pricing
Exhibit 55: Selective Vodafone Wi-Fi Pricing
Exhibit 56: TeliaSonera Sweden and Finland: Capitalizing on Market Leadership in All Areas
Exhibit 57: Selective TeliaSonera Wi-Fi Pricing
Exhibit 58: Latin American Hotspots

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