Medicine Industry: News and Marketplace



  Home News White Papers Buyers Guide  

Market Reports


Fixed or Mobile WiMAX

Worldwide & Regional WiMAX


Wireless WiMAX

Triple Play

Internet Television



Pioneer Consulting

Pyramid Research

Northern Sky Research

Senza Fili

Visant Strategies



WiMAX News

WiMAX Events

WiMAX Jobs

WiMAX Buyer's Guide

WiMAX Stocks



WiMAX Buyers Guide

WiMAX Hardware

WiMAX Base Station


WiMAX Antenna

TeleMedicine Equipment

WiMAX Cooling Systems

WiMAX Chips, Chipsets,
Boards & Components

Turnkey TeleMedicine

WiMAX PtP - Point-to-Point

WiMAX PtMP - Point-to-Multipoint

WiMAX Test Equipment

WiMAX Equipment Distributors

WiMAX Towers

WiMAX Shelters and Cabinets

TeleMedicine Software

Telemedicine Billing Software

WiMAX Test Software

WiMAX Mesh Networks

WiMAX Network Monitoring

WiMAX QoS Solutions -
Quality of Service

WiMAX Provisioning

TeleMedicine Monitoring Software

WiMAX Software Distributors

WiMAX Services

WiMAX Test Certification

WiMAX Installation

WiMAX Business Case

WiMAX Network Design

WiMAX Hosted Billing

WiMAX Networking


TeleMedicine Integrators

TeleMedicine Training

WiMAX Consulting

TeleMedicine Solutions

WiMAX Metro Area Networks (MANs)

WiMAX Campus Area

Military WiMAX Systems


WiMAX Backhaul



Submit your Site






Pyramid Research Market Report
Table of Contents

Rescuing 3G With Mobile TV: Business Models and Monetizing 3G
Pricing: US$2,490 Single user license, PDF


Table of Contents

Executive Summary

Section 1: Is Mobile TV Ready?

1.1 What Mobile TV Will Become
1.2 Sizing Up the Standards: Challenges All Around

Section 2: The Mobile TV Business Case: Can Mobile TV Save 3G?

2.1 Rescuing 3G: Still Searching for the Killer App
2.2 Mobile TV Business Models: Searching for the Right Formula
2.3 Value Chain Scenarios and the Impact on Revenues
2.4 Does Mobile TV Need the MNO?
2.5 Mobile TV Business Model Analysis: Lessons from Case Studies
2.6 The Cost of Mobile TV
2.7 The Cost Side: Facing the Content Challenge
2.8 The Cost Side: Should MNOs Build Broadcast Networks?

Section 3: Sizing up the Mobile TV Opportunity

3.1 The Demand Side: Summary Review of End User Surveys
3.2 Where There Is 3G, Mobile TV Will Follow
3.3 The Forecast
3.4 Mobile TV: 3G Savior?

Case Studies

Appendix: Pyramid Research End User Research - Demand for Mobile TV in Brazil, Russia, India, China, and the UK

List of Exhibits

Exhibit 1: Unicast Over Cellular Network
Exhibit 2: Monthly Data Usage per Subscriber
Exhibit 3: Broadcast Mobile TV Network
Exhibit 4: Interactivity in Broadcast Mobile TV
Exhibit 5: Mobile TV Standards and Specifications
Exhibit 6: Mobile TV Value Chain: Content
Exhibit 7: Mobile TV Value Chain: Infrastructure
Exhibit 8: Value Chain: Entities and Their Roles
Exhibit 9: External Broadcast Network Model
Exhibit 10: MNO Content Owner Network Model
Exhibit 11: MNO Broadcaster Model
Exhibit 12: MVNO Content Network Model
Exhibit 13: Aggregate Survey Data: Mobile TV Monthly Subscription
Exhibit 14: Comparison of Current MNO Video Services (Converted to US$)
Exhibit 15: Cost of Infrastructure Ownership for MNOs
Exhibit 16: MNO Margins per Mobile TV Subscriber
Exhibit 17: Propensity to Pay for Mobile TV
Exhibit 18: Forecast High and Low Levels of Mobile TV Adoption as a Percentage of 3G Subscriptions, 2006–2010
Exhibit 19: Global Broadcast Mobile TV Subscribers, 2006–2010
Exhibit 20: Global Broadcast Mobile TV Revenues, 2006–2010
Exhibit 21: Ratio of Global Unicast to Broadcast Mobile TV Subscriptions, 2006-2010
Exhibit 22: Total Global Unicast/Broadcast Mobile TV Subscriptions, 2006–2010
Exhibit 23: Technology Market Share, 2010
Exhibit 24: Broadcast Mobile TV as a Percentage of Global Data Revenues, 2010
Exhibit 25: Mobile TV MNO Margins
Exhibit 26: 3G Subscribers as a Percentage of Total Mobile Subscribers
Exhibit 27: Comparison of Current TV / Video Monthly Pricing, US MNOs
Exhibit 28: Forecast VCAST Subscribers, 2005–2006
Exhibit 29: MNO Market Share, Italy 2003–2005
Exhibit 30: Mobile Voice and Data ARPUs, 2005
Exhibit 31: UK Mobile Operator Market Share, 2005
Exhibit 32: UK Mobile TV Channel Comparison
Exhibit 33: Vodafone Subscriber Network Transition and the Effect on ARPUs
Exhibit 34: Mobile TV End User Survey:“Would you subscribe to Mobile TV?”
Exhibit 35: Mobile TV End User Survey: Price Elasticity for Mobile TV in Brazil
Exhibit 36: Mobile TV End User Survey: Price Elasticity for Mobile TV in Russia
Exhibit 37: Mobile TV End User Survey: Price Elasticity for Mobile TV in India
Exhibit 38: Mobile TV End User Survey: Price Elasticity for Mobile TV in China
Exhibit 39: Mobile TV End User Survey: Price Elasticity for Mobile TV in the U.K.

Questions/Contact Click Here