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US$2,490 Single user license, PDF |
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Table of Contents
Executive Summary
Section 1: Is Mobile TV Ready?
1.1 What Mobile TV Will Become
1.2 Sizing Up the Standards: Challenges All Around
Section 2: The Mobile TV Business Case: Can
Mobile TV Save 3G?
2.1 Rescuing 3G: Still Searching for the Killer
App
2.2 Mobile TV Business Models: Searching for the Right Formula
2.3 Value Chain Scenarios and the Impact on Revenues
2.4 Does Mobile TV Need the MNO?
2.5 Mobile TV Business Model Analysis: Lessons from Case Studies
2.6 The Cost of Mobile TV
2.7 The Cost Side: Facing the Content Challenge
2.8 The Cost Side: Should MNOs Build Broadcast Networks?
Section 3: Sizing up the Mobile TV
Opportunity
3.1 The Demand Side: Summary Review of End User
Surveys
3.2 Where There Is 3G, Mobile TV Will Follow
3.3 The Forecast
3.4 Mobile TV: 3G Savior?
Case Studies
Appendix: Pyramid Research End User
Research - Demand for Mobile TV in Brazil, Russia, India, China,
and the UK
List of Exhibits
Exhibit 1: Unicast Over Cellular Network
Exhibit 2: Monthly Data Usage per Subscriber
Exhibit 3: Broadcast Mobile TV Network
Exhibit 4: Interactivity in Broadcast Mobile TV
Exhibit 5: Mobile TV Standards and Specifications
Exhibit 6: Mobile TV Value Chain: Content
Exhibit 7: Mobile TV Value Chain: Infrastructure
Exhibit 8: Value Chain: Entities and Their Roles
Exhibit 9: External Broadcast Network Model
Exhibit 10: MNO Content Owner Network Model
Exhibit 11: MNO Broadcaster Model
Exhibit 12: MVNO Content Network Model
Exhibit 13: Aggregate Survey Data: Mobile TV Monthly
Subscription
Exhibit 14: Comparison of Current MNO Video Services
(Converted to US$)
Exhibit 15: Cost of Infrastructure Ownership for MNOs
Exhibit 16: MNO Margins per Mobile TV Subscriber
Exhibit 17: Propensity to Pay for Mobile TV
Exhibit 18: Forecast High and Low Levels of Mobile TV
Adoption as a Percentage of 3G Subscriptions, 2006–2010
Exhibit 19: Global Broadcast Mobile TV Subscribers,
2006–2010
Exhibit 20: Global Broadcast Mobile TV Revenues, 2006–2010
Exhibit 21: Ratio of Global Unicast to Broadcast Mobile TV
Subscriptions, 2006-2010
Exhibit 22: Total Global Unicast/Broadcast Mobile TV
Subscriptions, 2006–2010
Exhibit 23: Technology Market Share, 2010
Exhibit 24: Broadcast Mobile TV as a Percentage of Global
Data Revenues, 2010
Exhibit 25: Mobile TV MNO Margins
Exhibit 26: 3G Subscribers as a Percentage of Total Mobile
Subscribers
Exhibit 27: Comparison of Current TV / Video Monthly
Pricing, US MNOs
Exhibit 28: Forecast VCAST Subscribers, 2005–2006
Exhibit 29: MNO Market Share, Italy 2003–2005
Exhibit 30: Mobile Voice and Data ARPUs, 2005
Exhibit 31: UK Mobile Operator Market Share, 2005
Exhibit 32: UK Mobile TV Channel Comparison
Exhibit 33: Vodafone Subscriber Network Transition and the
Effect on ARPUs
Exhibit 34: Mobile TV End User Survey:“Would you subscribe
to Mobile TV?”
Exhibit 35: Mobile TV End User Survey: Price Elasticity for
Mobile TV in Brazil
Exhibit 36: Mobile TV End User Survey: Price Elasticity for
Mobile TV in Russia
Exhibit 37: Mobile TV End User Survey: Price Elasticity for
Mobile TV in India
Exhibit 38: Mobile TV End User Survey: Price Elasticity for
Mobile TV in China
Exhibit 39: Mobile TV End User Survey: Price Elasticity for
Mobile TV in the U.K. |
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