In their quest to pull themselves from the throes of a
decaying voice business, telcos have one major hope: IPTV
(Internet Protocol Television). The technology promises to
transform television, and in the process re-energize telcos by
reducing customer churn and introducing new revenue streams.
Yet, IPTV is as uncertain as it is tantalizing, and making it
work will be as complex as the end-user experience it promises
will be easy.
This report examines the IPTV business model for telcos,
analyzing adequate market and technology conditions, the
experiences of a number of carriers that have launched the
service, some that are planning to do so, and competitive
reactions to IPTV. We ask – and provide answers to- the
Is IPTV ready?
What is the successful IPTV value proposition?
How will cable and satellite respond to IPTV?
Will IPTV save telcos?
What are the economics of IPTV?
IPTV and Pay TV Carrier Case Studies
Understand the technology, competitive, and content challenges
that await an IPTV launch. Use our IPTV forecasts to size
market opportunity and Case Studies to assess best practices
and develop your go-to-market strategy.
Identify new opportunities and assess competitors offering
PayTV over Internet Protocol.
Evaluate new markets opportunities and develop strategies to
increase revenues and viewer-ship of your content.
Understand market dynamics and assess the needs of both IPTV
carriers and content providers. Use our IPTV forecast to
develop sales plans and identify key market opportunities.
Evaluate the impact of the new technology and the competition
to develop an offensive growth strategy.