Overview

In their quest to pull themselves from the throes of a decaying voice business, telcos have one major hope: IPTV (Internet Protocol Television). The technology promises to transform television, and in the process re-energize telcos by reducing customer churn and introducing new revenue streams. Yet, IPTV is as uncertain as it is tantalizing, and making it work will be as complex as the end-user experience it promises will be easy.

This report examines the IPTV business model for telcos, analyzing adequate market and technology conditions, the experiences of a number of carriers that have launched the service, some that are planning to do so, and competitive reactions to IPTV. We ask – and provide answers to- the following questions:

• Is IPTV ready?

• What is the successful IPTV value proposition?

• How will cable and satellite respond to IPTV?

• Will IPTV save telcos?

• What are the economics of IPTV?

IPTV and Pay TV Carrier Case Studies

The Upstarts

Free Telecom
Fastweb
PCCW
Yahoo! BB

The Incumbents

France Telecom
Telefonica
Verizon
Chunghwa Telecom

The Rivals

Comcast
DirecTV

Target Audience

Fixed Operators
Understand the technology, competitive, and content challenges that await an IPTV launch. Use our IPTV forecasts to size market opportunity and Case Studies to assess best practices and develop your go-to-market strategy.

Broadband Providers
Identify new opportunities and assess competitors offering PayTV over Internet Protocol.

Content Producers
Evaluate new markets opportunities and develop strategies to increase revenues and viewer-ship of your content.

Vendors
Understand market dynamics and assess the needs of both IPTV carriers and content providers. Use our IPTV forecast to develop sales plans and identify key market opportunities.

Broadcasters
Evaluate the impact of the new technology and the competition to develop an offensive growth strategy.