As an integral part of
its Synchronized Billing Infrastructure (SBI), Inovaware offers
Customer Relationship Management capabilities through PRISM. PRISM is
a cost-effective, scalable CRM solution specifically tailored to need
the needs of companies needing VOIP, web hosting, Broadband, IPTV,
content provider, data center, ASP, ISP and broadband wireless access
billing solutions.
The days of one size-fits-all marketing are over. In today's
ever-shifting business environment, your company needs to establish a
clear marketing strategy to attract and keep customers, while
remaining flexible enough to adjust to competitive pressures. The
Synchronized Business Infrastructure feature of our customer relatiom
management sofware enabled by PRISM allows you to perform database
marketing and turn your insights about customers into powerful sales
and marketing offerings. The Marketing Suite features powerful
campaign management functionality including:
- Customer profiling - capture
detailed customer profile at initial sign-up.
- Customer targeting - complex
segmentation to micro-target customer base.
- Automated campaign management -
single shot, multi-wave, and rule-based campaign management.
- Flexible distribution channels -
email, web or 3rd party distribution service.
- Instant response to marketing
campaigns (direct response marketing).
- Reports - conversion rate,
effectiveness of marketing campaign, customizable reports.
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